Seoul Selection means “Select Korean Goods Available in Seoul.” In this age of information overload and mass marketing, we want to play the part of a dependable guide. We aim to help those looking for a taste of Korean culture to easily find quality samples. Whereas “collection” often refers to an exclusive assemblage of art or coveted items, “selection” lets one choose. In that sense, we give our customers access to affordable and appealing cultural works worthy of their attention. That is our basic philosophy.